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WoW''s popularity has attracted a number of people to the online gaming genre. This is a statement based as much on guesswork as on fact, unfortunately. Whenever discussing player populations in MMOGs, you run into a number of hurdles. Some companies are reluctant to share any statistics, while others prefer to crow about the number of characters that have been created across all of their servers. Neither of these stances is helpful for understanding population growth and trends.

Thankfully, by hook or by crook, Bruce Woodcock gets the important numbers and posts them as often as he can to www.mmogchart.com. Many of the graphs he''s made available are informative, but the chart detailing the number of total active subscribers across the entire genre is particularly eye-opening.

Despite reports of churn in the ranks of World of Warcraft players, the total number of subscribers continues to rise. What the dramatic upward swoop says to me is folks are entering the massive genre and not leaving. While some may quit World of Warcraft and no longer play online games, Woodcock''s chart suggests that there are a number of players who enter the massive space and, upon canceling their WoW account, move on to another title in the genre.

As the massive field has grown, worlds like Azeroth have begun to spill out of their own virtuality. World of Warcraft has become more visible to the public, gamer and non-gamer alike. In 2000, this was an industry whose players were generally believed to carry the "pungency of cat urine." In 2006, one of the genre''s fans has written articles about WoW in the New York Times.

It''s not just smelly teenagers who are playing MMOGs anymore. Nick Yee''s Daedalus Project reports that the average player age is 26, with almost 36% of players married and 22% of them parents.